Artificial intelligence is rapidly reshaping the future of e-commerce, moving beyond chatbots and customer support to becoming an active participant in the buying journey. As consumers increasingly discover products through conversational interfaces and AI-powered assistants, merchants are looking for platforms that can help them adapt to this new era of commerce.

Against this backdrop, UAE-headquartered AI commerce startup Revora has raised a $2 million seed round to accelerate its growth across the GCC, with a particular focus on Saudi Arabia. The funding round was co-led by i2i Ventures and Oraseya Capital, with participation from Anchorless Bangladesh, Conjunction Capital, F6 Ventures, Hi2 Global, Orbit Startups, and several strategic angel investors, including Salman Butt, co-founder of Salla.

Formerly known as MyAlice, the company has rebranded as Revora to reflect its evolution from a conversational commerce platform into an AI-native operating system for e-commerce businesses.

Building the AI Operating System for E-Commerce

Founded in 2021 by Shuvo Rahman and Daniyal Baig, Revora is developing an AI-powered platform that enables merchants to automate sales and customer interactions across channels such as WhatsApp, Instagram, and their own websites.

Unlike traditional customer support tools, Revora’s AI agents are designed to actively drive revenue. They can recommend products, recover abandoned shopping carts, answer customer queries, and even complete payments directly within a conversation. The platform communicates with customers in their preferred language and dialect, creating a more natural shopping experience while helping businesses increase conversions.

According to the company, merchants using Revora’s AI-powered sales and marketing capabilities have reported revenue increases of between 15% and 20%.

Beyond conversational commerce, Revora is also building structured product catalogues that allow AI-powered search engines and shopping assistants to better understand, recommend, and sell merchants’ products. As shopping increasingly shifts toward AI-driven discovery, the company believes this structured commerce data will become a critical competitive advantage.

Rapid Growth Across International Markets

Revora’s vision is already gaining traction beyond its home market. The platform is currently being used by merchants in more than 21 countries, serving businesses across multiple industries.

The company’s strongest momentum, however, has come from Saudi Arabia and the wider GCC. Since shifting its strategic focus to the region in late 2024, Revora says its revenue has grown tenfold, making Saudi Arabia its fastest-growing market.

For co-founder Shuvo Rahman, the company’s strategy is based on a simple belief that the future of commerce will be shaped by artificial intelligence.

“AI is changing how people buy, not just how companies sell,” Rahman said. “The businesses that succeed over the next decade will be the ones that AI systems can understand, represent, and sell for.”

Co-founder Daniyal Baig added that the company remains focused on one key metric above all others: helping merchants generate measurable revenue through AI.

Funding to Accelerate Product Development and Regional Expansion

The newly secured capital will primarily support Revora’s continued expansion across Saudi Arabia while accelerating development of its AI platform.

The company plans to invest heavily in product innovation as it prepares for a future where an increasing share of online shopping is conducted through AI agents rather than traditional websites or mobile applications.

By strengthening its presence in one of the world’s fastest-growing e-commerce markets, Revora hopes to establish itself as the foundational AI infrastructure powering merchants throughout the Middle East.

Experienced Founders Driving the Vision

Revora’s leadership team combines deep expertise in technology, operations, and commerce.

Before co-founding Revora, Daniyal Baig spent more than twelve years working in leadership positions across media and fintech in the Middle East, most recently serving as Chief Operating Officer of Forbes Middle East. He also previously built an inventory management platform for small merchants, giving him firsthand insight into the operational challenges facing retailers across the region.

Shuvo Rahman brings significant product and engineering experience. Prior to Revora, he co-founded agritech startup iFarmer, where he helped develop a technology platform connecting smallholder farmers with financing, advisory services, and market access before successfully exiting the business.

Together, the founders are combining operational experience with technical expertise to build AI infrastructure specifically designed for the needs of emerging markets.

Investor Confidence in the Future of AI Commerce

Investors believe Revora is well positioned to benefit from the rapid adoption of artificial intelligence across the e-commerce sector.

Kalsoom Lakhani, Co-founder and General Partner at i2i Ventures, described Revora as a company delivering practical AI solutions with measurable business outcomes rather than simply following industry hype.

Anchorless Bangladesh General Partner Rahat Ahmed praised the founding team’s ability to build AI products specifically for Middle Eastern markets while generating real commercial traction.

Oraseya Capital Partner Omar Khan noted that e-commerce is likely to remain one of the earliest industries to embrace AI at scale, making platforms like Revora increasingly important as merchants modernize their operations.

Positioning for the Next Generation of Commerce

The rapid evolution of generative AI is fundamentally changing how consumers discover, evaluate, and purchase products online. Instead of browsing websites or searching marketplaces manually, shoppers are increasingly relying on AI assistants to recommend products and complete purchases on their behalf.

Revora is positioning itself at the center of this transformation by providing merchants with the infrastructure needed to participate in AI-driven commerce.

With fresh capital, accelerating adoption across the GCC, and a product built specifically for conversational and AI-powered shopping experiences, the UAE-based startup is aiming to become one of the region’s leading AI commerce platforms.

As businesses increasingly seek ways to automate sales while delivering more personalized customer experiences, Revora’s vision reflects a broader shift in e-commerce—one where artificial intelligence becomes not just a support tool, but an active participant in every customer interaction.

Mohammed Abubakr

Mohammed Abubakr is the Founder & Editor of StartupMuslim.com. Through StartupMuslim, he documents the journeys of Muslim founders across industries, focusing on the challenges they overcome, the vision that drives them, and the impact they create.His work centers on building a narrative layer for the global Muslim startup ecosystem—one that not only highlights success, but also captures the process, discipline, and values behind it. By conducting in-depth interviews and publishing founder stories, he aims to inspire and enable the next generation of Muslim entrepreneurs to think bigger and build with purpose.