Iraq-based e-commerce startup Rozenama has raised $150,000 in a pre-Seed funding round from Iraqi entrepreneur and Aljasmi Perfumes CEO Mohammed Haider, giving the Baghdad-based startup fresh capital to rebuild its platform and expand its merchant network beyond the capital.
Founded in 2022 by Abbas Muhil and Mohammed Fawzi, Rozenama is building an e-commerce infrastructure platform designed specifically around how Iraqi businesses actually sell online. Rather than asking merchants to adapt to an imported e-commerce model, the company brings storefronts, order management, local delivery, payments and cash-on-delivery into a single platform.
Bringing Structure to Iraq’s Social Commerce Economy
A large number of Iraqi merchants still rely on Instagram, WhatsApp and Facebook to sell products. Orders arrive through direct messages, inventory can be tracked manually, and delivery coordination often happens across separate conversations and spreadsheets—or even notebooks.
Rozenama is attempting to replace that fragmented workflow with a structured digital system. Merchants can create a branded Arabic storefront without development experience, manage inventory, track orders from confirmation through delivery, connect with Iraqi delivery companies and local payment gateways, and access analytics by governorate, customer and product.
The platform operates through a subscription model with free and paid tiers, while support, onboarding and training are provided in Arabic by a team based in Baghdad.
Rapid Merchant Growth
Rozenama’s growth over the past year has provided an early indication of demand for localized e-commerce infrastructure. The company says its active merchant base has grown from 250 to more than 900, while registered users have surpassed 13,000.
The startup’s broader materials put its current merchant base at more than 1,000 paying merchants and over 7,000 users, indicating continued growth as the platform expands. The company also says that governorates outside Baghdad have accounted for most of its growth over the past six months.
That geographic expansion is becoming an increasingly important part of Rozenama’s strategy. While Baghdad remains the company’s home market, the startup sees an opportunity to bring digital commerce infrastructure to merchants across Iraq’s other governorates.
Rebuilding the Platform for the Next Phase
The new funding will primarily support engineering and product development, including a fully rebuilt version of Rozenama’s platform scheduled to launch on August 25, 2026.
The company also plans to use the capital to expand its merchant base outside Baghdad, strengthening its position as a nationwide e-commerce platform rather than one concentrated in Iraq’s capital.
For Rozenama, the opportunity is ultimately larger than helping individual merchants launch online stores. By integrating the infrastructure surrounding local commerce—from Arabic storefronts and payments to delivery and cash-on-delivery—the startup is attempting to build a digital layer for how Iraqi businesses sell and fulfill orders.
The $150,000 investment gives Rozenama the runway to strengthen that infrastructure and pursue its next stage of growth in a market where the transition from social commerce to structured e-commerce is still in its early stages.
