Saudi Arabia-based startup Mawsool has closed an undisclosed pre-seed funding round as it looks to develop its artificial intelligence-powered sales intelligence platform and expand its presence across the Middle East and North Africa (MENA).
Founded in 2023 by Osama Abdelhadi and Oday Ali, the Riyadh-headquartered company is building a business-to-business (B2B) platform designed to help companies identify potential customers, find relevant business information and verify contact details. The round attracted participation from Parachute16, Ghassan Halawa, THANAWI, Advanced Elements Co. and Abdullah Al-Dosari, alongside other investors.
Although the company has not revealed the amount raised or its valuation, the investment will support further development of its technology and strengthen its sales intelligence capabilities. Mawsool also plans to expand its reach across Saudi Arabia and the wider MENA region.
Addressing a Common Challenge in B2B Sales
Finding potential customers is a major part of business development, but identifying the right companies and reaching the people responsible for purchasing decisions can take considerable time.
Sales teams often rely on multiple databases, online searches and manual research to build prospect lists. Contact information can also become outdated, requiring additional work to verify whether a phone number, email address or company detail is still accurate.
Mawsool is developing its platform to address these challenges. It aims to bring lead discovery, business information and contact verification into a single solution, helping sales teams spend less time researching prospects and more time building relationships with potential customers.
The platform is designed for businesses that need a more structured way to identify prospects and develop new commercial opportunities.
How Mawsool Uses AI for Lead Generation
Mawsool combines AI-powered search with data verification tools to help businesses discover potential customers. Rather than simply providing a list of companies, the platform aims to help users identify relevant prospects and access the information needed to approach them.
According to the company, its platform provides access to more than one billion business contacts. It uses AI-powered tools to search for prospective customers, gather business information and verify contact details.
The company positions this approach as a way to reduce the manual work involved in traditional sales prospecting. By bringing these capabilities together, Mawsool aims to help businesses identify commercial opportunities and improve their customer acquisition processes.
The one-billion-contact figure is based on the company’s own description of its platform and has not been independently verified. As the company develops its technology, the quality, accuracy and coverage of this data will be important factors in demonstrating its value to customers.
Investors Back the Startup’s Early Development
Mawsool’s pre-seed round includes participation from a mix of investors with interests in technology, business development and the regional startup ecosystem.
The disclosed participants include Parachute16, Ghassan Halawa, THANAWI, Advanced Elements Co. and Abdullah Al-Dosari. Other investors also took part in the round, although their identities and individual contributions have not been disclosed.
The funding comes at an early stage of Mawsool’s development, giving the company additional resources to strengthen its technology and build its position in the B2B sales intelligence market.
For an early-stage software company, developing a useful product is only one part of the challenge. It must also build trust with business customers, demonstrate the reliability of its information and show that its tools can deliver practical value to sales teams.
Why Sales Intelligence Is Becoming Important
Businesses increasingly depend on data to make decisions about where to find customers, which markets to enter and how to approach potential buyers.
This has created demand for tools that can help companies organise customer information, identify relevant prospects and make their sales processes more efficient. Artificial intelligence is becoming part of this shift, allowing software platforms to automate tasks that previously required significant manual research.
However, the usefulness of sales intelligence depends on more than the volume of information available. Accurate contact details, relevant business information and the ability to identify suitable prospects are equally important.
Mawsool is entering this market with a focus on combining AI-powered discovery and verification. Its ability to maintain reliable information while expanding its coverage could become an important part of its long-term proposition.
Expansion Across Saudi Arabia and MENA
Mawsool plans to use its new funding to strengthen its platform and expand its reach across Saudi Arabia and the wider MENA region.
The regional focus gives the company an opportunity to serve businesses looking for better access to commercial information and potential customers across different markets. This could be particularly relevant for companies seeking to develop new business relationships beyond their existing networks.
The company has not announced specific new markets, expansion timelines or customer growth
