With 250+ law firms onboarded, 25,000+ transactions facilitated and a newly launched consumer mobile app, the Malaysian LegalTech company is expanding from law-firm software into a broader legal-services ecosystem.
For decades, much of the legal industry has been built around expertise that technology cannot easily replace. Simplifi.my is betting that almost everything surrounding that expertise can still be improved.
The Malaysian LegalTech company is building an AI-powered platform designed to digitise the operational side of legal services while making it easier for businesses and individuals to connect with lawyers.
Its platform brings together case management, document workflows, client communication, e-consultation, e-invoicing and workflow automation within a cloud-based ecosystem.
Bridging SMEs and Legal Professionals Through eConsultation
Now the company is taking its next step. Simplifi.my has launched its mobile application on both Apple’s App Store and Google Play, extending the platform beyond law-firm operations and putting legal and property services directly into the hands of consumers.
Simplifi.my’s mobile applications includes an eConsultation feature that connects companies and SMEs directly with legal professionals. The feature enables businesses to access legal consultations more conveniently while giving participating lawyers a digital channel to engage potential clients.
The Problem Behind Simplifi.my
Legal work itself may be sophisticated, but many of the processes surrounding it remain surprisingly manual. According to Simplifi.my, law firms continue to encounter fragmented workflows and administrative processes, while businesses and individuals can struggle to obtain timely and affordable access to legal assistance.
The company’s answer is not to eliminate lawyers from the equation. It is to build better infrastructure around them. Simplifi.my describes its model as an end-to-end digital ecosystem rather than a legal directory. Law firms can manage operational workflows while consumers and businesses can use the platform to engage with participating legal professionals.
That distinction is central to the company’s strategy. A directory helps people find a professional. A technology platform can potentially help manage the entire journey surrounding that relationship.
250+ Law Firms and 25,000+ Transactions
The strongest test of enterprise software is not the number of features it contains but whether professionals actually use it. Simplifi.my says it has onboarded more than 250 law firms and more than 1,000 Professionals since March 2023.
The company also reports supporting more than 25,000 legal and property transactions since 2023, collectively representing more than RM12 billion in transaction value.
The company says its revenue has grown alongside that adoption, from RM28,500 in 2023 to RM379,278 in 2026, an increase of more than thirteenfold from the disclosed 2023 figure.
For a company selling technology into a professional services industry, those metrics suggest something more important than simple consumer attention: workflow adoption.
Once software becomes embedded within the operations of a law firm, the question shifts from whether digitisation will occur to how much of the firm’s operating process can eventually be brought into a connected system. That is the larger opportunity Simplifi.my is pursuing.
From SaaS Platform to Mobile Marketplace
The launch of the Simplifi.my mobile app expands the company’s addressable audience.
Users can now use the application to:
- Find and connect with lawyers.
- Book legal consultations.
- Explore property-related services.
- Access legal and property services from their mobile devices.
- Connect with professionals across the legal and property ecosystem.
This is more than a new distribution channel. It potentially changes Simplifi.my’s role in the market.
The company’s initial value proposition centered heavily on helping legal professionals digitise operations. The app introduces a consumer-facing layer through which people seeking legal services can interact directly with the ecosystem.
That creates a potentially valuable two-sided model. More participating lawyers can make the platform more useful for consumers. More businesses and consumers using the platform can, in turn, make participation more valuable for legal professionals.
The challenge will be executing that model while preserving quality, trust and regulatory compliance.
Where AI Fits
Artificial intelligence features prominently in Simplifi.my’s positioning, but the company is deliberately cautious about portraying AI as a substitute for professional legal judgment.
Instead, it sees AI and automation primarily as tools for reducing administrative burden, streamlining workflows and improving productivity.
Founder and CEO Mohammad Hafiz Hasan summarizes the philosophy this way: “Technology should never replace professionals; it should empower them to create greater value for the people they serve.”
That distinction is particularly important in legal technology. The commercial opportunity does not necessarily require replacing the lawyer.
A substantial business can potentially be created simply by making the lawyer dramatically more productive while making the client experience more accessible. Simplifi.my states that the platform itself does not provide legal advice and that legal services available through it are provided by qualified and licensed practitioners.
A Business Built From Practitioner Experience
Simplifi.my’s product direction is closely tied to Hafiz’s own background. Before becoming a technology founder, he accumulated more than 16 years of experience across banking, property and legal transactions.
The company was initially born from his own operational frustrations. Rather than creating a piece of software and searching for an industry that might use it, Hafiz began with an industry he already understood. That origin influenced the product.
Simplifi.my combines functions such as case management, document handling, consultation, workflow automation and client engagement because those are interconnected parts of the same real-world transaction process.
The company says the turning point came when law firms began adopting the product and validating that the problems Hafiz had experienced were widespread across the industry.
The Economics Are Beginning to Follow the Adoption
Simplifi.my operates primarily as a subscription SaaS business. Its disclosed revenue figures remain modest relative to mature enterprise software businesses, but the direction of growth is notable.
Revenue increased from RM28,500 in 2023 to RM379,278 in 2026, according to figures supplied by the company. At the same time, the business has moved through several signals of ecosystem validation.
Simplifi.my was a finalist in PETRONAS FutureTech 4.0 in 2025 and a finalist in a 2025 program associated with the Selangor Information Technology and Digital Economy Corporation, or SIDEC.
But its more consequential validation may be considerably less glamorous: hundreds of professional firms choosing to integrate a new technology into their workflows.
Can Simplifi.my Become a Regional Platform?
Malaysia is not intended to be the end of the story.
Simplifi.my says its next 12 to 24 months will focus on strengthening its presence in Malaysia, expanding online consultations, developing additional AI-driven capabilities, automating more legal workflows and preparing for expansion into neighboring Southeast Asian markets.
The regional ambition changes the size of the opportunity — and the difficulty. Legal systems, regulations and professional practices vary between countries. What works in one market cannot simply be copied into another.
But Simplifi.my’s underlying thesis is broader than any individual jurisdiction. Professional expertise may remain human. The infrastructure surrounding that expertise does not have to remain manual.
With its mobile app now live, Simplifi.my is making its most visible attempt yet to connect those two worlds: the legal professionals doing the work and the people who need access to them.
The company’s tagline is simple: Making Legal & Property Services Simple. Building the technology capable of actually delivering on that promise may be considerably more complicated. But that complexity is precisely the business Simplifi.my wants to build.
